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New Recruiting Strategies for a Post Covid World


It’s been a difficult year for everyone and as we’re starting to see the light at the end of the tunnel, it may be time for you to think about your new recruitment strategies as businesses start to open up again.  


While things may not go back to completely normal for a good while yet, it’s a good idea to start thinking on your feet as to how you can adapt your recruitment strategies according to the changes that Covid-19 has brought on.  


Below is a list of tips to help you adapt to new recruitment strategies in the post-Covid world. 


Tips for Post-Covid Recruitment Strategies 


Are you looking for information on how to adapt your recruitment strategies after Covid? This list will provide you with a number of tips on how to approach recruitment in these challenging times: 


Take Advantage of Online Technology 

During the pandemic, we have become more and more used to interacting with others online. We have been forced to limit our face-to-face interactions and focus more on video calling, phone calls, and online meetings.  


As things start to progress more towards the norm, many people are still going to be wary about meeting face-to-face. This is where technology becomes an important part of recruitment.  


There are many technological advances that you can take advantage of during these trying times such as applicant tracking systems and online interview processes.  


Access Talent Shortages and Skill Gaps 

The unemployment rate during the pandemic has increased drastically. This means that there is an incredibly large amount of talent out there that will be looking to get re-hired as things start to get back to normal.  


Use this opportunity to analyse the talents that you have gained and lost during the pandemic, and take a look at what skills may be needed in each industry. As many people have adapted to working from home, skills and talents may have changed, and it’s up to you to determine which skills and talents will be needed most in the post-covid world.  


Be sure to analyse your candidates properly and assess whether they would be a good fit, not only in the current market but that they will continue to be a good fit as the workplace adapts in the changing times.  


Focus on Branding  

There is no denying that branding plays an important role in recruitment. Building an engaging and reputable brand will increase the number of applicants for any given job. The more effort you put into ensuring your brand gives off a positive vibe, the less you’re going to struggle with finding the right candidates for each job you post.  


To do this, you will need to establish a successful website, company portfolio, and social media presence. Showcase everything that your company stands for so that you can find candidates that support the same goals and beliefs as your brand. Making a name for yourself is the best way to find passionate candidates.  


Think About Employee Perks 

During Covid, many businesses have struggled to stay afloat and, as a result, have had to let a lot of employees go. However, as businesses begin to thrive again post-Covid, there are going to be countless jobs available for candidates and the competition for the best candidates is going to be fierce.  


If you really want to get the best employees you possibly can, you need to think about what you can offer to candidates to make them want to choose your business. We have gone over the importance of branding, but sometimes that just isn’t enough. What perks can you offer to potential employees to make them want to choose to work for you over another company? 


Reach Out to Your Existing Talent Pool 

We have mentioned how many businesses have had to let people go or furlough a lot of their employees. One of the best things you can do during your recruitment phase is to reach out to those old employees.  


Anyone that has previously worked for your company will already possess the skills and knowledge needed to succeed as an employee at your firm. Reach out to as many previous employees as you can as you may find that you can fill all of the roles without needing to externally advertise the positions at all.  


Push The Job Advertisements 

If you have large followings on social media or if you have a successful blog page on your website, you want to push the job postings as much as possible. Encourage people to share the posts with people who they think may be interested or suited to the job.  


The more people who see your job advertisements, the more potential candidates you will get and this will allow you to find the best possible talent for that particular role. Try to post your job advertisements in as many places as possible so that more people will see the job openings.  


Adapt Your Business 

Even as the pandemic begins to come to an end, there are still going to be many changes in the way the workplace works. Many companies are opting for permanent work from home packages and are adapting to working online most of the time.  


With this in mind, your business can reach many more potential candidates as you’re not limited to hiring locally. By adapting your business to these new ways of working, you can potentially open up the possibility of reaching incredibly talented candidates that you may not have been able to reach had you stayed local or chosen to open up your offices again for in-house working.  


Try to think about what would work best for your business and adapt the work-life according to the changes that Covid has brought on.    


Final Thoughts 

As you can see, recruiting after the pandemic is going to be much different to the recruitment processes before the pandemic hit. Has your business got what it takes to adapt to these new ways of hiring? 

Amanda Wright | Wed 31st Mar 2021


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Amanda Wright Rec to Rec - Recruitment Specialists for the Recruitment Industry, specialising in recruitment to recruitment. © 2021 Amandawright rec to rec recruitment consultants